Element, Starwood’s eco-innovation lab, with a nature-inspired, clean and modern design philosophy will debut in Africa with the 105 all-suite Element Oyster Bay Dar-es-Salaam. The hotel will not only mark the debut of Element brand into Africa but will also be Starwood’s first hotel in Tanzania in East Africa. Owned by Opulent Hotel Group, the hotel will be operated under a franchise arrangement and is scheduled to open in 2018.
“We are excited with the success we are seeing in the continent. Franchising has opened up new opportunities for us and is a strategy that is helping drive growth of our mid-market brands. We are also beginning to see more and more opportunities for conversion and are pursuing them actively. We are confident that this will give further impetus to our growth trajectory. We remain focused on choosing the right partner, and the right brand in established, emerging as well as unexplored but interesting destinations,” said Neil George, Senior Vice President Acquisition & Development, Starwood Hotels & Resorts, Africa & Middle East.