Our People

Abida is at the hub of all creative goings-on. She is the brains behind all the social media marketing.

Abida is also interested in mountain hiking, graphic designing and exploring more about the cosmos.

Kamila has been in tune with the hospitality business for over 14 years and runs the show effortlessly. Her managerial skills have helped her build a dream team.

Kamila is a humanitarian and in her free time, she enjoys reading books, going to the gym, and swimming.

Alex is a seasoned hospitality professional, in the luxury segment, across two continents, bringing a unique combination of operational and brand expertise.

In his free time, he enjoys spending time with his family, cooking, and travelling. He is also an avid skydiver and martial artist practitioner.

Will leads the team at Holiday Inn Express St Albans to deliver an award-winning customer experience and has a keen focus on the local community.

In his free time, he loves to travel and enjoys photography.

Sameer has 16 years of experience in the hospitality industry.

He is a technophile at heart but in contrast to that he enjoys travelling and exploring nature in his free time.

Responsible for oversight of the Group’s International Hotel portfolio & development projects.

Al-karim is currently serving in a voluntary capacity as Chairman of His Highness the Aga Khan’s Youth & Sports Board whose mandate is to improve the wellbeing of the Community’s youth across the UK & Europe.

Elisha graduated from the Architectural Association in London. She works closely with our project consultant teams and oversees architecture and design.

She is also passionate about positive youth development and spends a lot of time working voluntarily with various youth‑oriented organisations.

Oliver is a creative and engaged leader, focusing on, and developing the hotel’s commercial strategies and creating memorable guest experiences with a “every moment matters” approach.

Coming from a musical family background, he enjoys playing the guitar and listening to music.

As the opening General Manager of the first Canopy Hotel in the UK, Beatriz’s main focus is overseeing the completion of the hotel. This also includes building the team and culture and setting up the commercial strategy as well as introducing the Canopy brand to the UK market.

During her free time, Beatriz enjoys outdoor activities, running, and travelling.

Deepak spearheads finance. He is enthusiastic about driving the business forward to new levels and is keen on financial analysis. Deepak brings in a wealth of experience and has been with the company since 2007.

In his free time, he likes to do social work and is passionate about the betterment of the society he lives in.

Shelina has a BA from Copenhagen Business School, she brings over 20 years of business management experience to the group and oversees our offices and retail properties portfolio, as well as our commercial activities.

Shelina is multilingual, fluent in Portuguese, Danish, English, Spanish, Gujarati, and Hindi.

Javed is an accomplished and goal-driven general manager offering more than 12 years of extensive experience in hospitality. He has managed to inspire many with his productive working relationships with his team and the guests.

Javed is keen on self-development and enjoys watching movies in his free time.

Neil has vast experience in opening & operating hotels across various brands including IHG, Marriott, Hilton, Wyndham, Accor & Best Western. His core competencies are within strategy, development & implementation, innovative branding, strategic marketing, sales & project development.

In his free time, he enjoys DIY and reading.

Idy is our support anchor and champions our team culture and charitable initiatives.

A creative at heart, she volunteers with a youth choir and sings with bands in her spare time.

Rob is a Fellow of the Institute of Chartered Accountants in England & Wales. He assists the group with high-level accounting, taxation, and banking advice.

Rob’s interests these days are mainly taxi service to trainings and matches for his football-obsessed sons.

Justin is the board’s representative for all new developments and existing properties within the Group’s Portfolio. He monitors new buildings from inception through to completion, overseeing design and consultants.

Justin’s interests are restoring classic cars, attending international car rallies, and travelling.

Asad focuses on creating, implementing, and developing the operational and revenue strategy.

In his free time, he enjoys reading books and focuses on his personal development.