Formed in 2010, building on the foundations of a family property business that stretches back to the 1990s, we are predominantly hotel developers with ten hotels in our UK portfolio and we are active in a number of countries around the world. Our vision that inspires us to fulfill our growth potential through the delivery of helpful service, excellent products and through an ethos of collaboration with expert partners.
We adhere to a clear set of values in everything that we do and we are passionate about innovating and testing new ideas, often launching products ahead of our competitors. We are fundamentally a people business and everybody in the 4C family is given a fair chance to develop and grow. Our investment in training our people and fostering a learning culture allows us to attract and retain the best people. We are also committed to pluralism – creating a diversity and people culture that encourages people to share new ideas and learn from one another.
Always looking ahead to foresee new opportunities and trends in design, leisure and architecture, we actively seek out and work with great people in the development and hotel sectors. Through collaboration and team-work we deliver great products and memorable experiences.
The business is currently going through an exciting growth phase and we are working on two new landmark developments in Central London at Aldgate and St. Pauls. Further afield, we are also investing in international diversification with exciting new projects underway in Tanzania and Canada. These projects are a statement of the step-change in our business growth today – and an indication of our ambition for tomorrow.
Our big plans are made possible because we strive to get the important little things right. We invest in good and open communication, looking after our customers, conducting business with an authentic social conscience, and working with partners in a manner that is always collaborate and considerate.
The 4C team shares an aligned vision to become an international market leading hotel operator and developer. Everyone is focused on sharing ideas, innovating new concepts and creating great products that customers want and need.
We always try to exceed our guests’ expectations and deliver a great product. Our outstanding team is eager to listen, help and guide our guests and are always happy to lend a helping hand. This is core to our success today and is the oxygen that brings to life our vision for the future.
“Our record for delivery, efficiency and transforming businesses has made us the trusted partner for many top international brands, making us one of the fastest growing success stories within the sector. ”Al-karim Nathoo, Managing Director